Word: toy
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American-made jeeps still predominate, but Japanese variations are making inroads with a 23.1% share of the market in 1986 that is projected to reach 31.9% by the end of this year. The Suzuki Samurai, the best-selling Japanese "toy jeep," has scored a 110% increase in sales over 1986. Its basic list price is under $7,000, considerably less than the $10,600-to-$25,000 range for American models. (A word of caution: the rear seat is just one of some 50 options.) Sales Manager Tony Pacheco of Cerritos Suzuki in Los Angeles County explains the popularity...
...also recall thinking there were few really poor people Nuevo Laredo or Piedras Negras, where we visited the following day. After all, everyone was working, and working hard selling cap pistols or toy tops. How could anyone have been truly down...
Smith and his growing legion of clients realize that investments in troubled ! companies may turn out to be worthless. But the prices of such cheap stocks and bonds can surge if the firms get out of difficulty. Only ten years ago, for example, Toys "R" Us, then called Interstate Stores, was wallowing in bankruptcy proceedings, and its stock was selling for as low as 12.5 cents. Today a share of the resurgent toy-store chain goes for more than $38, a 300- fold increase. Windfalls can also be made from convalescing companies like LTV, the giant steel firm that...
Nothing infuriates critics of children's TV more than cartoon shows that are produced or partly financed by toy manufacturers. Mattel, for example, used He-Man and the Masters of the Universe to help sell an estimated $175 million worth of toys last year, while Hasbro's Transformers helped generate sales of $214 million. Under President Reagan, the Federal Communications Commission has removed all limits on advertising in children's programming and refused to take action against shows that detractors call "program-length commercials...
...snowman doll has buttons that look like candy, and can easily be removed and swallowed by a curious child. The toy telephones shatter when dropped. Every year dozens of children die while playing with such toys, and thousands more are injured. Many of the toys are cheap imports that do not meet U.S. safety standards. In an unusual effort to keep hazardous playthings out of stores, the U.S. Customs Service has joined forces with the Consumer Product Safety Commission in what they are calling Operation Toyland. Inspectors have seized more than 157,630 toys worth some $550,000 in California...