Word: toye
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Dates: during 1950-1959
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Dreamboat Squealer Elvis Presley, 22, got a 60-day draft deferment in order to complete a movie (TIME, Dec. 30), prepared for his farewell to soft civilian life by donating a trunkful of his cuddly stuffed Teddy bears, plus two black and white toy pandas and a fake koala, to the March of Dimes for auctioning later this month...
Fiction Factories. This is true even of the products of the "mass" publishers (Whitman, Simon & Schuster, Grosset & Dunlap), whose millions of books are pushed through supermarkets, chain stores, drugstores, Howard Johnson restaurants, newsstands, toy stores and mail-order houses. Their authors are either long dead (and their work, therefore, in the public domain) or journeyman writers, many of them organized in large talent pools. Ideas are assigned, stories written and rewritten by teams of writers and editors, often recalling the Hollywood assembly lines...
...parents who are driven to ten-to-one martinis by the intricacies of their children's electric trains or erector sets are in for a new shock this year. Thanks to a boost from Sputnik and Muttnik, 1957 is the year of the "scientific" toy. As the buying season opened this week, retailers displayed an array of ingenious, intricate and fiendishly clever inventions. Mothers and fathers will have to grapple with the mysteries of boats, guns, radios and dolls operated by batteries, transistors, motors, sonar waves, even the rays of the sun. When the inevitable time comes for repairs...
This year parents will also find themselves acting as ground crews for a whole series of projectile-spewing toys. Ideal Toy Corp. is ready for the Space Age with a truck-mounted satellite launcher ($4.98) and a skysweeper ($7.98) that throws a plane's image onto a wall, then fires suction-cup projectiles at it. Gilbert's train sets have a rocket launcher car ($10.29) that shoots a missile from the tracks, and Kusan-Auburn Inc.'s six-car atomic train ($39.95) automatically unleashes two missiles while the train is in motion...
...fortunate in the rather lifeless role of the professor's assistant, a role that seems to be forgotten by Huxley at the end of the play. Billy Quinn is a charming young boy, but Nina Reader, who plays his sister, should perhaps be sent back to a toy store. She intrudes on a play that is on the whole an often amusing bit of nearly nothing...