Word: toye
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Dates: during 1950-1959
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Metropolitan Opera Soprano Maria Meneghini Callas (TIME, Oct. 29), fresh from a three-week U.S. publicity triumph, rushed to New York's International Airport, Paris-bound with her toy poodle, a black mite aptly named Toy, sharing a first-class booking with Maria. Her retinue also included her husband, Millionaire Italian Industrialist Giovanni Meneghini, ticketed modestly as a tourist-class passenger, but described in a lawsuit earlier in the week by Maria as the man "who owns me as a husband." At the airport, Diva Callas bumped into another tourist-class passenger, none other than fur-collared Baritone Enzo...
Republic Steel is projecting markets as far ahead as 1965. By then, it expects auto production to hit 10 million cars annually. Steel consumption will rise 36% in the appliance industry, another 34% in the office and household furniture, hospital equipment and toy industries. To meet the new demand, steelmen plan a 25% increase in their capacity by 1965, another 25% by 1975. Others are just as optimistic. Planemakers, who have the biggest backlog ($3.5 billion) of civilian plane orders in their history, feel that they are just getting started. "Of course I'm bullish," says Boeing President William...
Across the U.S., department store toy buyers joyfully talked about the "electronic Christmas." With hundreds of new gadgets operated by battery, remote control or miniature electronic brains, toy sales are heading for a new record. Forecast: $1,184,000,000, up approximately 4% over...
...Ideal Toy Co.'s "Revlon Doll" ($11.95 to $25) is a fully-developed young siren (proportioned to 34-23-34) whose outfit includes nylon stockings, earrings, a bra. The doll is expected to be Ideal's biggest seller since the "Shirley Temple" doll of 20 years...
...rich, Marx has a "Space Satellite Launcher" ($3) that propels the plastic satellite skyward by a hand-crank mechanism; Irwin Corp. a "Skeet Shoot" ($4) that throws targets into the air, for a rifle loaded with darts; and Carrom Industries, a boxing game ($6.95) in which players manipulate toy fighters until the knockout. Of the traditional dolls, stuffed animals, soldiers, and games, there are hundreds of new variations. Madame Alexander has a new doll, "Lissy" ($10 to $15.95), that walks, sits and kneels; the Bonomi Italian dolls ($17.98 to $24.98) feature straight Audrey Hepburn haircuts, come equipped with skating...