Word: toye
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Dates: during 1950-1959
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...Christmas toy buying started with a rush last week, retailers predicted that 1959 will be the most successful year in the history of the U.S. toy industry. Total retail sales will reach $1,650,000,000, an 18% increase over 1958. Not only are toymakers selling more, but the big overall trend this year is toward higher prices for more elaborate and ingenious toys. Said a salesman at Dallas' Sanger Bros.: "An $8 toy isn't considered expensive at all any more...
Biggest seller among the high-priced toys is a $30, bright-eyed, 3-ft.-tall plastic doll built like a three-year-old girl. The Ideal Toy Corp.'s Patti Play Pal has surprised even its makers, who shipped 500,000 dolls, found her copied by at least six other makers selling their versions for as low as $7.99. The first big doll to really catch on, Patti owes her success to the industry's ability to make her light in weight (4¾Ibs.) and so lifelike that she can wear her owner's clothes. Other...
...Hubley Manufacturing Co.'s Tic-Toy Clock. The spring-driven plastic clock, with its mechanism visible, actually keeps lime, has big, colored parts that can be taken apart and put back together again. List price...
Down, Boy! In Liverpool, England, the Royal Society for the Prevention of Cruelty to Animals protested the sale of a toy rocket ship containing a plastic dog in its nose cone...
...backwoods of Western Nigeria last week, Yoruba tribesmen gazed unbelievingly at the strange men who tumbled out of the sky to make speeches and hand out toy balloons. Curious Hausa merchants applauded politely, as jabbering loudspeaker trucks moved slowly through the ancient city of Kano. Independence is coming next year to Britain's big West African colony, the most heavily populated country on the continent. And next month, Nigeria (pop. 35.7 million) will choose its first national government...