Word: toye
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Dates: during 1950-1959
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...Gotham Lighting Corp., New York City). ¶Elegant, modernistic fish in contrastingly colored woods, handmade by Connecticut Sculptor Clark Voorhees ($270, Hansen, Manhattan). ¶Children's mobiles, with figures from nursery rhymes ($3.95, Spacecraft, Detroit) ; "Rocket" and a "Circus" collection of acrobats and animals ($2.50 and $2, Modern Toy Co., Chicago). Explains one manufacturer of nursery mobiles: "They have a beautifully soothing effect on kids...
...which was buying baby food at the rate of 270 million cans in 1940, this year is buying it at the rate of 1.5 billion cans. In the same period, the U.S. toy industry has grown from an $84 million-a-year stripling to a $900 million giant, and the sale of bicycles has almost doubled (2,000,000 last year). These are the measuring sticks of the Great Baby Boom-the greatest in U.S. history. They are also the advance signs of how the great growth in U.S. population in the last 13 years will transform the economy...
...first look at Peron and El Galleguito together. It was a spectacle to remember. Ready to depart on a trip to a provincial capital to speak at a political rally, Perón stood at the train window waving to the crowd and holding up his pet toy poodle, Tambor. El Galleguito jealously tried to pull the dog from the President's arms. Flustered, the President handed the dog to the boy, who dumped it to the floor and shoved up to the window, mugging furiously. Perón moved the boy back, leaned out the window to wave...
...band seemed to be playing musical chairs. The percussion man ran back & forth between kettle drums, cymbal and a toy drum, jangled some bells on the way, hammered a xylophone and, with evident pleasure, whammed a huge Chinese gong. Saxophone players switched to flutes, clarinets and even recorders; Sauter himself picked up a kazoo and produced sounds very much like bagpipes. Again the slate and another tune: The Doodletown Fifers. Two men played the piccolo, two the baritone saxophone, one the tenor saxophone. Then the three sax players put down their instruments and whistled. By the time they picked them...
...department, there was the annual off-season mood of jingle bells and Santa Claus. Reason : his four-man staff was busy working on this year's Christmas card de signs for gift subscriptions to TIME Inc. magazines. To help the mood, Gangel had tacked sprigs of holly, some toy reindeer and a couple of pine cones above the drawing boards to divert his artists from thoughts of the latest baseball score, the nearest golf course, or caricatures of the boss...