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Word: toye (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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Usage:

Triple Threat. Comedian Danny Kaye and his manager took out a patent on a new blowout paper toy for children. Instead of having merely one rolled-up tongue with a feather on the end, the Kaye version has three-one that shoots out to the right, one to the left, and one straight up in the air, to tickle the nose...

Author: /time Magazine | Title: GOODS & SERVICES: New Ideas, Jun. 2, 1952 | 6/2/1952 | See Source »

...Victoria Hotel in Scarborough, a resort town on the east coast of England. As the eldest of the three sons of hotel-owning Robert and Elizabeth Laughton, he was supposed to follow in their footsteps. But Charles showed his inclination early. He played endlessly with a toy puppet show until his brother Tom, who had built a guillotine out of a camera shutter, beheaded the marionettes. Laughton's next theatrical disaster came at the age of eight: his mother surprised him in a large linen closet, where, dressed in pillowslips and sheets, he was performing dramatic solos before...

Author: /time Magazine | Title: The Theater: The Happy Ham | 3/31/1952 | See Source »

...plane trip four years ago, a seatmate told John Burton Tigrett about a new toy. It was simply a roll of paper on a stick. With a flick of the wrist the paper coil would shoot five feet into the air and snap back into position. Tigrett, an easygoing Southerner who had long made a hobby of buying up patents, tracked down the inventor, bought his patent for $100 plus royalties, and started producing the gadget in a small Chicago shop. Since then, 38-year-old John Tigrett has sold 15 million "Zoomerangs," and built a $2,000,000 annual...

Author: /time Magazine | Title: SMALL BUSINESS: Zoom! | 3/31/1952 | See Source »

Tigrett got into the toy business in a roundabout way. He quit the University of Tennessee after his freshman year, borrowed $150 and started an investment company in the depths of the Depression. By 1942, when he went into the Navy, he was making nearly $25,000 a year, and spending his extra cash buying up patents on everything from hair straighteners to paint-can handles. One of them was a bird that would sit on the edge of a water glass, dip its beak in & out for hours on end. At war's end Tigrett licensed a manufacturer...

Author: /time Magazine | Title: SMALL BUSINESS: Zoom! | 3/31/1952 | See Source »

Once he started to make money on the Zoomerangs, Tigrett felt as if he had hold of a boomerang. Taxes threatened to take more than half his profits. But he soon thought up a real taxeroo. He now forms a new company to handle each new toy he brings out (e.g., rocker toys, toy typewriters, the Charles Eames TOY), thus keeps his overall gross in the lowest corporate income-tax brackets. In addition to the Chicago parent, Tigrett Enterprises, Inc., he now runs seven toy companies...

Author: /time Magazine | Title: SMALL BUSINESS: Zoom! | 3/31/1952 | See Source »

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