Word: toye
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Dates: during 1950-1959
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Edward Estlin Cummings, 64 next week, is the goat-footed balloonMan of U.S. poetry, an image he himself used to describe a Pan-piping street vendor of gay toy balloons. In the weather of this poet's heart the season is spring, and as this first collection of new poems in eight years testifies, there is plenty of spring left in his lines (95 Poems; Harcourt, Brace; $4). As ever, Poet Cummings celebrates the life of feeling-love, death and the infinite sea changes of nature. Age has only slightly mellowed Cummings, has not at all curbed his typographical...
...white and blue bus, the Republicans' political neophyte, retired Pretzel Manufacturer Arthur Toy McGonigle, 52, was doing his resolute best last week to retrieve the seat in Harrisburg that his party lost four years ago. The ride is uphill all the way. The Democratic candidate is Pittsburgh's four-term Mayor David Leo Lawrence, 69, one of the savviest and deftest political bosses in a state loaded with them. With 55 years in professional politics, and with Pittsburgh's gleaming new skyscrapers and superhighways as personal monuments, Dave Lawrence has a statewide reputation, strong support in Philadelphia...
...started all the current whoopee in hoops are Toymakers Arthur Melin and Richard Knerr, 33-year-old owners of the Wham-O Manufacturing Co. of San Gabriel. Calif. Last March, while attending a New York toy fair, they got a tip from an acquaintance on a wooden hoop popular in Australia. Melin and Knerr turned out a score of wooden hoops, did not like them, started experimenting in plastics. In May they made some 3-ft. hoops out of brightly colored polyethylene tubing. Melin field-tested them on some neighborhood children-and a national fad started. From children...
...commanding the landscape-less to spy out the political enemy than to cow the underlings. The lacy frivolity of St. Patrick's cows nobody on [Manhattan's] Fifth Avenue today, and the view of it from atop Rockefeller Center suggests nothing so much as an outsized Victorian toy anchored in the heart of modern commerce...
Grand Prix. The efforts of the radio and camera men have encouraged other Japanese industries to follow suit. Says Koji Kato, director of Alps Shoji toy company: "Past experience shows that flimsy, cheap toys are the best way to lose a market. We are now working to make toys more durable, safer, and at the same time more advanced than foreign makes." U.S. Toymaker Louis Marx is giving the industry a hand, recently went to Japan with a plan to reorganize the entire Japanese toy industry by supplying U.S. technicians, leasing machines, supplying designs and working out a "division...