Word: toye
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Dates: during 1950-1959
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Take the candy trade. A janitress at a food store studied the tastes of sweet-toothed small fry, concluded that what they liked most were toy-shaped confections. She went home, out of sugared batter molded a swan with raisin eyes, baked it, and promptly sold it to a schoolboy for 2 rubles. Encouraged, she turned more and more batter into dough, spawned a swarm of home bakeries among women in the Moscow suburb of Stolbovaya. Was such initiative encouraged? Moskovskaya Pravda urged the bureaucrats of the "Red Front" candy factory to undercut these "unsanitary private confectioners" by mass-producing...
...months the country's 9,000,000 voters had endured every variety of speech, parade and accusation. In the slums of Lagos, naked children ran through the streets blowing "ZEE-EEK" on whistles handed out by supporters of Eastern Region Premier Nnamdi ("Zik") Azikiwe, or noisily deflated colored toy balloons producing the sound of a crowing cock, symbol of Zik's N.C.N.C. Party. Overhead, imported skywriters drew a palm tree in the sky, symbol of Zik's free-spending opponent, Obafemi Awolowo, premier of the Western Region. Twelve busloads of ringers from Ghana were discovered just...
...with a black beard came. He looked like a professor and was obviously the wrong type for a goldfish. When he saw the one in the tank, his eyebrows waggled excitedly, and he bet more than half the board-and won. In terror the goldfish hid in the toy castle at the bottom of the tank, and no matter how hard the attendant rapped on the castle with his net, the fish would not come...
...Space-toy sales this year are sparked by new touches of realism. Explains Remco Industries President Saul Robbins: "Instead of the old Buck Rogers fantasy of flapping from one planet to another with a vaporizing gun, we're emphasizing land-based space. Children have to have something they can understand. Outer space is too futuresque for them." To duplicate the thrill of a rocket launching, Louis Marx & Co., world's largest toymaker, is offering a Cape Canaveral Missile Base set (list price: $7.98), with a phonograph record of actual launching countdowns. Ideal's Electronic Fighter Jet (list...
...reliables there are also new wrinkles, e.g., toy guns this year have built-in whine and ricochet sounds. For kids who have almost everything, Dallas' Neiman-Marcus has a $2,200 gas-engine-powered passenger train...