Word: toye
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Dates: during 1960-1969
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...Fleischer has inserted a number of special-effect monstrosities whose obvious falsity helps to destroy the mood created by the real zoo denizens. The Sea Snail is laughably mechanical, and the luna moth, which propels Harrison home to Puddleby-on-the-Marsh, looks like a five-and-ten windup toy left over from someone's Christmas stocking...
Touring Western Europe this month for a peek at pre-Christmas toy sales, Christiansen pronounced himself "sat isfied" - as well he might have been...
Despite recessions in several countries, Lego's holiday sales on the Continent were running up to 20% ahead of last year's pace. What makes that perform ance all the more impressive is the fact that Lego thrives in the fad-ridden toy industry with just one main product line: construction kits consisting of interlocking, precision-molded plastic blocks that can be fashioned into almost any shape or mosaiclike pattern...
Cheese Merchant's Daughter. Christiansen business got its start in Billund during the early 1930s when his father, a carpenter unable to find work in the depressed village, began making wooden toys in his workshop. Naming his enterprise Lego, a contraction for the Danish leg godt (meaning play well), Ole Kirk Christiansen peddled his toys by bicycling about in the surrounding countryside. When Godtfred reached 14 he dropped out of the village school to join his father, after World War II helped swing Lego into the manufacture of plastic toy animals...
...around his father's old workshop. With little formal education, he reads so haltingly that he prefers to have aides deliver reports orally-but he makes up for all that with a sharp business mind. To market his product in Europe, for example, Christiansen shunned toy wholesalers to set up his own network of 13 sales branches. He explains: "We would have disappeared in the multitude of competitors if we had placed ourselves in the hands of wholesalers...