Word: toye
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Dates: during 1960-1969
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King Zor, Glass's most expensive toy this year, is a terrifying-looking, three-foot plastic dinosaur. Six plastic "prehistoric rocks" are loaded into Zor's back. The child then fires a dart gun at a red target on the beast's tail; a bull's-eye causes Zor to lunge toward the nursery-school St. George and launch one of his projectiles with a primordial roar. King Zor is already stirring up controversy among disapproving parents, who claim the toy teaches children combat. Glass disagrees, calls it a game of mechanized tag: "It is better...
Glass believes himself to have a mystic affinity with the infant psyche, and calls his toys "a substitute for a son." He explains, as an example, that he got the idea for Mr. Machine while having a telephone conversation with his former wife. "Just before she slammed down the receiver, she said to me. 'You are nothing but a machine.' And I decided that a toy named Mr. Machine would be an adequate psychological symbol of our times." Glass, who is already planning his 1964 line, manufactures no toys himself, instead leases his ideas to toymakers (Mattel, Ideal...
Echo & Jet. Overall, toymakers predict a record Christmas this year ("a billion-dollar season," says Arnold Bolka of Manhattan's Toy Guidance Council) and are spending $15 million on TV advertising. However, discount selling may shrink the profits of many dealers who cut prices as Christmas nears. Among the most-asked-for items that will find their way beneath many a seven-foot vinyl (flame-resistant, colorfast, $9.98) Christmas tree this season...
...Miss Echo soaks up anything said in her presence; flip the locket the other way and she sounds off with 25 seconds of back talk. Little girls owning this transistorized Trilby will have a tough time keeping her away from Mommy and Daddy's cocktail parties. American Doll & Toy...
...Crown Cola constitute Jerry Lewis' diet in The Nutty Professor. Rewarding him roughly at the rate of a dollar a calorie, the two companies have paid $250,000 to plug the movie, including blurbs on 40 million peanut sacks and millions of six-packs of cola. The Ideal Toy Corp. has pledged $3,000,000 in promotion to have its products shown in a forthcoming Lewis film. Debbie Reynolds' dog will soon go dough-eyed over Red Heart Dog Food in My Six Loves. In The Manchurian Candidate, the camera lingers long on the marquee of Jilly...