Word: toye
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Dates: during 1960-1969
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...also way back when there wasn't any television or Marvin Glass. Glass, 48, is the nation's foremost toy designer and consultant, the Frankenstein...
...door opens slowly. Joan Crawford, her eyes bulging as only Joan can bulge them, huddles in her wheelchair helplessly and stares in horror at-good grief, what is it? Its body looks like an outsize Christmas stocking stuffed with oranges, flashlights and toy trucks. Its hair suggests bleached Brillo. Its eyes might be bloodshot golfballs. Its mouth, enlarged by lipstick, looks like a greasy old bow tie that somehow rode up over its chin...
Grown men of solid accomplishment have been known to quiver with boyish delight over toy electric trains, newly netted butterflies, or the music of Wagner. But if their secret passions have left them with the remains of reason, they keep their infatuation from public eyes; the world never understands. The dark secret of Richard Dougherty is that he likes cops. A stretch as pressagent for the New York City police department did nothing, oddly enough, to tarnish his fondness...
...looks "grown up" and to their parents because it is inexpensive. Made in Japan to save on labor costs, the Barbie doll (which now has a boy friend named Ken) is priced at $3 retail and has become, according to Ruth Handler, "the greatest phenomenon that ever hit the toy business.'' Mattel also offers separately a Barbie wardrobe ranging from lingerie up to a $5 wedding gown...
...their drive for the top, the Handlers this year alone have doubled their plant space and payroll (to 4,400). At Mattel's Los Angeles factory, a staff of 200 toy developers, including chemists, sculptors and engineers, tinker behind locked doors on an annual research budget of $1,500,000. Currently, the company has 17 new toy "principles" ready to employ in a variety of toys. Exults Jack Ryan, a onetime missile engineer who heads Mattel's R. & D. department: "We're right out on the frontier of technology...