Word: toye
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Dates: during 1960-1969
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...highly competitive business of toy retailing, where discount prices and special promotions are part of the gamesmanship, New York's F.A.O. Schwarz prospers by clinging to merchandising methods as staid as those of nearby Tiffany's. Century-old Schwarz has never had a sale in its famed Fifth Avenue store, where two spacious floors are packed with 12,000 toys, and prices range from 15? for a whistle to $2,000 for a furnished, four-room puppet theater. The store has refused to hire a costumed Santa at Christmas ever since Founder Frederick Schwarz ruled that...
...sales from a Depression low of $675,000 to $5,500,000 last year, now boasts seven branches.* Name customers have been commonplace ever since Thomas Edison strolled in to shop for a doll and lingered in fascination over a Schwarz jack-in-the-box. Caroline Kennedy's toy list for her first Christmas at the White House was filled at Schwarz. "Why are we successful?" asks Schwarz President Charles Veysey, 45, and offers an answer that doesn't explain: "F.A.O. Schwarz is a retailing phenomenon." Another Schwarz executive provides a clue: "Grandparents are very indulgent...
Most weeks, Matsushita goes to his Osaka office only for Monday business conferences. From there he is driven in his long black Cadillac (his only bit of ostentation) to a modest Kyoto town house where he occupies himself until Friday with his "old man's toy": the PHP, or Peace and Happiness through Prosperity Institute, which he set up in the desperate days after the war. In the monastic atmosphere of the institute's serene gardens, he sips tea, eats flower-petal cakes, and holds seminars with his three young research fellows, discussing how best to use abundance...
Opportunistic Offense. Dwarfed by almost every team they face, Hinkle's toy Bulldogs concentrate on opportunistic "pattern" basketball. They badger opponents with a constant full-court press, patiently set up "give-and-go" plays designed to catch the defenders off guard, and spring a Butler player loose for a driving two-point layup. If they are unable to clear a path to the basket, they feed the ball back to Williams-whose one-hand ed jump shot from 15 ft. is among the most accurate "outside" shots in college basketball. So far this season, the whole Butler team...
Think It Over. Described by his clients as "a dehydrated giant" (Playwright Harry Kurnitz) and "a new kind of beach toy" (Novelist Irwin Shaw), little Swifty hides his genius under a pink bald head and behind thick-rimmed glasses. A bachelor, he dates tall, statuesque bachelor girls. He has written a will naming the wives of his favorite clients as the recipients of his considerable fortune...