Word: toye
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Dates: during 1980-1989
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...golden boy. "Dream of flying," his mother urged, and the boy did. Gifted and coddled, he could pick up any one of his toy planes and send it soaring, ever higher, never landing, as buoyant and restless as his imagination. Then reality brought his world crashing to earth. The boy, poor indomitable thing, had a lot to learn about gravity...
While the stores may seem bursting with toysand treats, not every would-be Santa is havingsuccess finding the perfect gift. Charles D.MacDonald, a buyer for the Coop's stationarydepartment, spent this weekend searchingunsuccessfully for a radio-controlled toy car tobuy his grand son. "All four major toy stores inthe area were already sold out," he said...
...this year, Cleary's doorbell went "Ding,dong" and there stood Kevan Melrose, a 5-ft.,10-in., 205-lb. transfer from North Dakota.Melrose makes a Mack Truck look like a Tonka Toy...
...producers of children's shows reply that the programs are entertaining without the toys and that merchandising tie-ins are hardly new. Walt Disney's Mickey Mouse Club was conceived in part to help promote Disneyland, and even critically acclaimed shows like Sesame Street have toy spin-offs. Nor, say industry spokesmen, does a hit show necessarily mean a stream of kids lining up at the toy counter. NBC's The Smurfs, for example, is one of Saturday morning's top-rated children's shows, but the like-named toys have not been big sellers...
...popularity of toy-inspired shows, however, may be starting to fade because of oversaturation. "We're winding down these programs," says Stephen Schwartz, director of marketing for Hasbro, which has already canceled two toy-linked shows, Glo Friends and Potato Head. Ironically enough, the marketplace itself is proving to be a nemesis of TV's cartoon characters, just when federal regulators are beginning to think that it is once again time to lay down...