Word: toye
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Dates: during 1980-1989
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...Kubrick's hands, it often seems as if the madman were behind the camera. Among the weirdo perspectives offered here, the best is an extended shot that follows a child driving a Big Wheel through corridor after corridor of the cavernous hotel, capturing the sight and sound of the toy vehicle passing over carpet and linoleum...
...most popular toys of the new breed are likely to be Mattel's interactive Captain Power and the Soldiers of the Future. The line of 20 toys, which will go on sale starting this summer at prices mainly in the $30-to-$40 range, could generate as much as $200 million in sales for Mattel by mid-1988. The toy line will be linked with a half-hour Captain Power program to be broadcast on Saturday or Sunday nights beginning next fall. A mixture of live action and computer animation, Captain Power -- much like preteen action cartoons -- takes place...
...there the similarity ends. Five minutes of every Captain Power show will be devoted to battle scenes in which viewers can take part in the campaign against the villainous Lord Dread. Wielding a toy spaceship called the PowerJet XT-7, a child at home can electronically duel with onscreen enemies...
...Captain Power toys will face at least two rivals. Nolan Bushnell, the founder of Atari and now head of a toy company called Axlon, has developed Tech Force and the Moto-Monsters, a group of mobile robots that are scheduled to go on sale this month. The Tech Force robots will move in response to a cartoon show that will debut in the fall, as well as to commands from a keyboard. The starting price is high: about $250 for a set of two hero robots, two villainous ones and two keyboards. Another competitor will be World Events Productions...
...toys have provoked controversy even before hitting the shelves. Critics of children's TV, who believe that too many programs have become vehicles for selling toys, think the new electronic link will increase the manufacturers' influence on youngsters and encourage unhealthy levels of TV watching. Says Dr. William Dietz, chairman of the subcommittee on children and television for the American Academy of Pediatrics: "The TV will now play with the toy for the child. There is absolutely nothing left for the child's imagination." In their defense, toymakers contend that the new devices prompt children to dream up creative strategies...