Word: toye
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Dates: during 1980-1989
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...child fights more single-mindedly for a toy than do some 800 manufacturers and distributors for a share of that market. At Mattel, the second largest toy company, with sales of just over $l billion, guards patrol the R&D building in Hawthorne, Calif., as if it were a Strategic Air Command base. Understandably. A successful new product can mean buckets of the stuff that grown-ups' dreams are made of. Coleco came charging out of the Cabbage Patch with its pathetic but lovable doll, and currently ranks third, with annual sales of more than $500 million. Hasbro, the leader...
...Every toy and tale throws a long shadow," says Film Animator Chuck Jones. "I could never have done some of the Bugs Bunny cartoons -- and kids couldn't have responded to them -- without a knowledge of knights and witches and giants. Every popular figure, from Daffy Duck to the Cabbage Patch Kids, has ancestors in the old country...
...Francisco last month, protesters marched before Jeffrey's toy store, distributing leaflets about the hazards of military playthings. Inside, customers went on buying. Outside, a motorcyclist pulled up and shouted at the ! pickets, "If I had my way, the CIA would pick you all up and that would be the end of it!" He did not say what else he wanted for Christmas. Many editorial cartoonists did. Some 100 of them, including eight Pulitzer prizewinners, are drawing antiwar newspaper cartoons urging parents to boycott playthings with violent themes. Says Bob Staake: "Our art asks America to put Gumby, not Rambo...
...wrap Spacewarp, settle down with another eggnog and consider the bounty under the tree. The regenerating myths of toys may have as many classical permutations as the collective unconscious, but the listings in most contemporary toy catalogs can be reduced to three basics. Spacewarp, for example, falls into a category that could be called . . . build...
Here is where modernism and tradition meet as snugly as two curved tracks in a set of electric trains. It is a given that this is an age of futurism and intricacy in toys, and indeed some Transformers are wondrous and devilish at once. The Decepticon Trypticon (about $56) is a gray, green and purple animated dinosaur that turns -- with some flips, tucks and fast snaps -- into an entire city. Transformers (a mainstay of Toy & Hobby World's Toy Hit Parade) have lots of modern dash, but electric trains still have romance enough to lure any kid away from...