Word: toye
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Dates: during 1980-1989
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Senior Editor Jose Ferrer, who edited the toys stories, claims he was too busy to play, but he acknowledges that he would like to try a newfangled gun called Lazer Tag: "I was also intrigued by one toy, Spacewarp, which looks like a high-toned version of a marble game I used to love." When he was a boy, recalls Ferrer, toys were less exotic. He and his brother constructed raceways from blocks for marbles to slide down, and would play with them for hours, until their sister toddled in and knocked everything over...
...midst of the distractions (not to mention the quest for batteries), TIME relied on a panel of five-year-old experts: Brian Alexander advised his father, Economy & Business Senior Editor Charles Alexander, who, in turn, helped the writers with the business aspects of toys; Sam Cocks, whose dad Contributor Jay Cocks reviewed the more popular toys; and Julian Graham, whose mother Megan Rutherford helped research the stories. Brian tested the robots, while Julian and Sam went into the field (an F.A.O. Schwarz toy store in New York City), where they particularly approved of the trains and educational computers. Says...
This Christmas the pair may be called He-Man and She-Ra, and their blond manes and mesomorphic torsos beckon from shelves in nearly every toy store in the nation. In other times the wandering children have been differently named and more modestly dressed. Observes Roger Sale, a professor of English at the University of Washington: "A girl is in a wood. Give her a brother, and one has Hansel and Gretel . . . send the girl to dwarfs, and one has Snow White. Make the girl a boy, and one might have Jack, either the one who climbs beanstalks...
...past eleven months, toy manufacturers have dangled fresh enticements - before small children, hoping for the greatest separation of them all: the parents from their wallets. More interested in the here-and-now bottom line than in fairy tales or the mythic wellsprings behind children's play, the marketers have long since phased out the elves in Santa's workshop (and kicked the old gentleman upstairs to his present role as the Colonel Sanders of the Yuletide franchise). Big business, after all, is not kid stuff; the other way round is more like it. In the U.S. last Christmas, according...
...smashes his head against the concrete walls of propriety. Then he meets Nancy Spungen (Chloe Webb), a pug- faced groupie from a Philadelphia suburb, and starts living up to his name. As the defiantly incompetent bass player for the Sex Pistols, Sid became the working-class hero and elitists' toy of pre-Thatcher Britain. To the romanticizers of punk anarchy, Sid's abuse of his body, his buddies and his music gave evidence of a rock Rimbaud. And squalid Nancy was plenty eager to share his psychopathy. Before long he was killing her loudly with his song: she died, apparently...