Word: toye
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Dates: during 1980-1989
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...hero's explosive warheads. Hollywood megahits of summers past have flooded the market with such whimsical souvenirs as furry Gremlins and cuddly E.T.s. This year stores are stocking up with war paraphernalia: a $150 replica of Rambo's high-tech bow and arrow, Rambo knives and an assortment of toy guns, including a semiautomatic job that squirts a stream of water 10 ft. Youngsters will soon be able to pop Rambo vitamins, and New Yorkers can send a Rambogram, in which a Stallone look-alike will deliver a birthday message or carry out a tough assignment like asking the boss...
...would also learn to take the gambits of surrealism beyond the titillations of the absurd. In Homing Ship, taken eight years after he left Paris, he let a walking sailboat (actually a toy that obscures part of the man carrying it) and an inverted tree (a reflection in a puddle) speak for the yearnings of his own exile. It is a lovely image, unlikely and tender. It also typifies his knack for keeping sentimentality at bay in even the most tempting circumstances. His pictures are sweet-tempered but never pat, heartfelt but not tearstained, legible but rarely obvious...
...happen. The collective infatuation with the puckered face of the Cabbage Patch Kid is finally faltering. Toy & Hobby World magazine recently reported that Coleco Industries' cuddly doll ($59.95) lost its position as the best-selling toy in the U.S., a title it had held for 16 months. The new No. 1 is Hasbro Bradley's plastic-and-metal toy robot series, the Transformers (average price...
Competition in the toy business is far from childlike. The robot, introduced in April 1984, edged ahead of its rival partly because of a heavy ad campaign coupled with a syndicated television show, Transformers, that features some of the 50 different varieties of the toy. Hasbro Bradley estimates that it will sell 30 million robots this year, for total sales of $200 million...
Coleco disputes the trade magazine's findings, which were based on a telephone survey of 50 toy sellers. It claims still to be No. 1. But even if sales momentum has slowed, Coleco hopes to build an ever growing patch of ancillary products. Toy stores currently stock Coleco's Cabbage Patch doll pets ('Koosas) and infant dolls (Preemies). Coming soon: a doll-size fun fur, a pet pony and dolls dressed in foreign garb...