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Word: toye (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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Usage:

...early to start thinking about Christmas? Not at all. With the toy industry headed toward a record $11 billion in retail sales this year, spot shortages of the most popular games and dolls are already appearing. Toy stores say they cannot stock enough of Rainbow Brite, Mattel's newest line of dolls. Kenner expects to ship 9 million of its fuzzy Care Bears, yet still cannot meet demand. Some 25 factories in Japan are turning out tiny robots called Transformers that can be changed into cars and dinosaurs, but 20% of retail orders are going unfilled. Even last year...

Author: /time Magazine | Title: Retailing: Only 69 Shopping Days Left | 10/22/1984 | See Source »

When Robert Duvall falls in love with a toy doll this week in the syndicated rerun of a 21-year-old episode of The Twilight Zone called Miniature, he is transported into new dimensions not only of sight and sound but, for the first time, of color as well. As Duvall's dollhouse sweetheart comes magically to life, the set of Rod Selling's stark black-and-white classic is suddenly painted in rainbow hues...

Author: /time Magazine | Title: Computers: Play It Again, This Time in Color | 10/8/1984 | See Source »

Many of the new breaking products are intended to make the acrobatics easier on the knees and skull. Most break dancers do their gyrations on cardboard retrieved from supermarket dumpsters or on sheets of linoleum. Early in September, though, a California toy company called Koki rolled out a 4½-ft.-sq. polyvinyl dance mat designed especially for breaking. Price: $18. The company is promoting the mats with a $1 million TV ad campaign, and hopes to sell 500,000 by Christmas. Orders are already tumbling in from K mart stores across the country. Tucked inside the packages will...

Author: /time Magazine | Title: Breaking Through to Big Profits | 10/1/1984 | See Source »

...villain should be in sales. From FAO Schwarz in New York City to Talbot's Toy land in San Mateo, Calif., the invasion by pint-size plastic and metal robot figures is well under way and just may be the hottest toy trend ever. Yes, trend and trivia buffs - ever. Tonka Toys reports well over $100 million worth of orders for its Cy-Kill and 29 other GoBots since they were introduced last January. If Tonka can fill those orders, GoBots will easily overtake last year's $60 million worth of Cabbage Patch Kids. And Hasbro...

Author: /time Magazine | Title: Living: Hot Toys with a Special Twist | 10/1/1984 | See Source »

...hand clutched the decapitated body of a Barbie-like doll. In the cellophane-Easter-grass-filled lunchbox lay the head of the doll. Around the base, toy soldiers battled a never-ending...

Author: NO WRITER ATTRIBUTED | Title: Junk Sculpture Decorates Garden St. | 9/29/1984 | See Source »

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