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Word: toye (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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Usage:

...looks harmless--a small lump of colored fur with a tiny protruding lightbulb. But Hug a Light, stacked ten deep in the Jordan Marsh toy department, makes every child (four or older) a deity...

Author: By Bill Mckibben, | Title: Every Child a Deity | 12/9/1980 | See Source »

Once, long ago, children rode rocking horses. Now, who knows why, the toy firms are marketing instead animals perched on top of a single huge spring. And the names--if an entire generation grows up riding Farley Frogs, the trouble may just be beginning...

Author: By Bill Mckibben, | Title: Every Child a Deity | 12/9/1980 | See Source »

Another traditional American pastime--driving too quickly--continues to serve as the bread and butter of department store toy counters...

Author: By Bill Mckibben, | Title: Every Child a Deity | 12/9/1980 | See Source »

...management at Zap Zap raceways may warn against collisions, but some toy manufacturers are hep enough to know that its the six-car fatals that keep them buying newspapers. Hot Wheels, which at the height of its popularity sold an Interstate-Highway's worth of orange track annually, offers the Criss Cross track, which should be an easy concept to figure...

Author: By Bill Mckibben, | Title: Every Child a Deity | 12/9/1980 | See Source »

...cars too badly damaged to continue can be hauled to a Hot Wheel's Service Center, a complete automotive repair facility. Toy cars seem to have successfully resisted every onslaught of feminism--the service center features "Ted's Dynamometer," Larry's Towing," "Mike's Transmission," "Al's Service and Tires," and "George's Radiator...

Author: By Bill Mckibben, | Title: Every Child a Deity | 12/9/1980 | See Source »

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