Word: toye
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Dates: during 1990-1999
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...which debuted two years ago, appears daily on 130 TV stations and is the No. 3 animated show for children. Meanwhile, three videotapes based on the show rank among the Top Ten videos for children. Kids are, literally, so eager to get their hands on the Turtles that Playmates Toys Inc.'s action figures of the heroes were the third biggest-selling toy last Christmas (after Barbie and Nintendo). All told, some 300 Turtle merchandising spin-offs ranging from breakfast cereals to skateboards snapped up more than $100 million in sales last year. "They have just taken over the toy...
...always played fighting games, but never before have they been egged on by such an overwhelming barrage of electronic violence. Never before has make-believe mayhem been such Big Business. The typical child takes in four hours of action-packed TV a day and watches countless commercials from the toy manufacturers that sponsor the shows. No wonder sales of war toys in the U.S. rose more than 200% during the past decade and exceed $1 billion annually. When the kids grow bored with the cartoons and plastic soldiers, they graduate to the electronic battlefields of Nintendo, Sega and the like...
...authors believe commercial links between toymakers and TV are robbing kids of a precious part of childhood: the opportunity to explore their world through imaginative play. "Imitation really undermines play," says Carlsson- Paige. Not only are contemporary war toys precise replicas of what kids see on TV, but most of them are designed for one specific, well-defined use. The toy's mission is spelled out on the box, just as it is on the show and in commercials. The kids may use the toys only to reproduce what...
Parents who feel strongly about the issue can also lobby for more Government regulation. A bill now before Congress, the Children's Television Act, would limit the number of advertising minutes during children's shows. In a few countries, including Sweden, Finland and Norway, toy manufacturers have gone so far as to eliminate voluntarily the advertising and sale of toys depicting modern warfare. There seems to be no chance, however, that U.S. toymakers will forgo the billions they make from selling soldiers, tanks and planes...
...good guy Jack Ryan, Baldwin stands up to Soviet submaster Sean Connery in the toy-boat saga The Hunt for Red October, which opened this month to record-breaking business. In next month's Miami Blues, a mammothly entertaining rogue comedy, he is a psychotic but likable ex-con. This week, off-Broadway, he opens in Craig Lucas' deft and delectable romantic fantasy Prelude to a Kiss, playing a love-struck guy whose bride's personality is stolen on their wedding...