Word: toye
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Dates: during 1990-1999
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...Richmond, Calif., and Steve Jobs is micromanaging. He's sitting around a conference table at his Pixar Animation Studios with a gaggle of Pixar producers and Disney marketing types, poring over the color-coded, small-print, stunningly elaborate "synergy timeline" for the upcoming Toy Story 2, which Pixar made and Disney will distribute. Ah, the endless promotional arcana of a $100 million aspiring blockbuster: trailers, press junkets, gift guides, sound tracks...
...events? Can they schedule a later meeting to review the billboards? Which news-mag show should they be pushing for? Is it possible, if the movie opens big on Thanksgiving--like incredibly, unbelievably big--that Disney might delay the date when they change the Disney Store windows from a Toy Story theme to more generic Disney Christmas stuff...
...science editor Phil Elmer-DeWitt wonders about that - "I?d like to see them replicate this in a lab. I give a lot more credence to the brain cancer theory," he says - but that?s almost beside the point. Has a cigarette-style war over America?s favorite new toy finally begun? "There is no evidence whatsoever that a wireless phone has ever caused ignition or explosion at a gas station anywhere in the world," scoffed Tom Wheeler, president of the Cellular Telecommunications Industry Association, in a written statement. But to DeWitt, that might as well have come from...
...Other] Blockbuster Video, outdoor advertising, Red Rocket online toy store, Sportsline...
...Toy that Ty Inc. will make instead of Beanie Babies...