Word: toye
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Dates: during 1990-1999
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...summer movies for 1996, writer-director Alan Shapiro was approached by the studio's merchandising department. The executives had a problem: there were only three characters in the film suitable for licensing to stuffed-animal makers--Flipper, Scar the Hammerhead Shark and Pete the Pelican. Toy manufacturers were demanding a fourth to round out the Flipper line. "But the movie's been shot," Shapiro argued. "It's too late to add a fourth character." Nevertheless, Shapiro and the executives screened a rough cut of the film and noticed a montage sequence during which a sea turtle swam by. And thus...
...holiday season than any past year, we're seeing a level of year-end merchandising that's highly unusual," says Brad Globe, head of consumer products for Amblin/Dreamworks. "It's a testament to how big movie licensing has become." Other contenders this December include--perhaps inevitably--two films about toys: 20th Century Fox's Jingle All the Way, which tells the Christmas Eve story of a father who can't find a TV-based action figure for his son, and Disney's Toy Story, which is being given an especially big push to coincide with its video release because Disney...
...Forbes Building on Fifth Avenue in Manhattan. There was a gym on the ninth floor that all employees were paid to use for three hours each week, and on the first floor was the Forbes Gallery, featuring Faberge eggs and Malcolm Forbes Sr.'s large collection of toy boats. I even had the dubious honor of meeting Steve Forbes. While I had responsibilities that included editing some feature stories, my primary role was that of fact-checker...
Well, Hollywood is offering a few scraps from the Christmas table for this neglected minority audience. Jingle All the Way follows a desperate parent searching for the one toy his child hopes will be under the Christmas tree. The director is Brian Levant, who moved plenty of Flintstones merchandise with his last film hit; the star is Arnold Schwarzenegger, himself a preposterous and popular action figure. For the science nerd in all of us, there's Star Trek: First Contact, eighth in the series, second with Patrick Stewart helming the Enterprise. And if Grandma drops by for Christmas dinner...
...beloved toy still rests under the tree and its magically growing branches. The Nutcracker has long been the mainstay of dance companies and dancing schools alike; now the Brooklyn Academy of Music has come up with a fresh take on the classic: Donald Byrd's The Harlem Nutcracker, which tells the story of a grandmother who relives her youthful romance in the great Harlem nightclubs--all to Duke Ellington's jazz-and-gospel-tinged arrangement of Tchaikovsky...