Word: toye
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Dates: during 1990-1999
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There are few sure things in the $36 billion global toy business; indeed, previous interactive games aimed at girls have been largely a flop. Although the mission is child's play, creating a toy or game that sells is not: the process generally takes a couple of years and requires big up-front costs. Toy manufacturers pray for a product's sales to double after the launch of TV ads and for demand to exceed supply temporarily...
...past year, the lack of hit products has hurt retailers like Toys "R" Us, because hot toys drive parents into stores, where they may then buy classic toys as well. This Christmas retailers are expecting big things from Barbie and Nintendo 64, as well as from licensed toys related to Space Jam, 101 Dalmatians, Star Wars and Toy Story...
...will become one of just four women to head a Fortune 1000 company when she succeeds ceo John Amerman, who is retiring. It was Barad, a onetime cosmetics marketer and knowledgeable about the whims of fashion, who rehabilitated Barbie's image in the 1980s, recasting her into a hip toy and a global franchise for the company...
Such moves are essential as Mattel, which holds a 16% share of the U.S. toy market, seeks to continue the expansion of its famed but aging brands. While the California company reported a healthy 10% gain in third-quarter profits, most of its toy lines are mature, and for them to grow, they must be constantly revitalized, particularly in the U.S. Rebecca Runkle, a Morgan Stanley analyst who has watched toymakers scramble in the digital age, calls the new CD-ROMs a strategic coup. "With the fantastic brand recognition Mattel enjoys, this is a tremendous opportunity to expand," she says...
...politician a prop is more than a toy; it's a visual mnemonic device to help voters remember who the politician is and what he stands for. Match the politician with the prop that has become indispensable to him on the stump, and win the $500 government-issued hammer Al Gore used to lug around...