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Word: toye (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...Mutant Ninja Turtles and Power Rangers. What may be harder to survive is the relentlessness of Pokemania, a multimedia and interactive barrage like no other before it, with children mesmerized into cataloging a menagerie of multiplicative monsters, with trading cards linked to games linked to television shows linked to toys linked to websites linked to candy linked back to where you started--a pestilential Ponzi scheme (see foldout graphic). Smelling profits, America's conglomerates have pokeyed up to cash in. Hasbro paid $325 million to market the toys. The WB network (owned by Time Warner, the parent company of this...

Author: /time Magazine | Title: Beware of the Poke Mania | 11/22/1999 | See Source »

...There are rare times at Harvard that all the Asian groups get together," said AAA Cultural Committee Chair Jennifer W. Toy '01, who emceed the event...

Author: By David C. Newman, CONTRIBUTING WRITER | Title: Cultural Extravaganza Draws 150 | 11/19/1999 | See Source »

...follows a phone frenzy last week. The Warner Bros. switchboard took about 70,000 calls a minute after a televised offer for free tickets to the 'Pokemon' premiere last Saturday. The flurry crashed the studio's voice mail system...." "'Kids love the fact it's their own language,' a toy company rep said. 'They really enjoy becoming experts at something. It empowers them and builds their confidence....You become part of the fantasy as you try to become a Pokemon master...

Author: By Soman S. Chainani, | Title: Soman's In the [K]now | 11/19/1999 | See Source »

...Sony chief Idei Nobuyuki pulled out every conceivable stop in his tightly scripted two-hour speech, starting with a five-minute intro from Stuart Little, the animated mouse who stars in Sony's forthcoming answer to "Toy Story." Idei also showed off a slew of new gadgets demonstrating Sony's new focus on "the power of hardware in a networked world," including the MS Walkman, a tiny portable device that plays digital music stored on Sony's 64-megabyte Memory Sticks (hence the MS), and a digital video version of the rewritable MiniDisc that lets you perform tricky cuts using...

Author: /time Magazine | Title: Torvalds Holds Forth at Comdex | 11/16/1999 | See Source »

Martha Stewart's success may be due to a keen business mind [NOTEBOOK, Nov. 1], but I'd say it's because she never discards anything. Once she told us not to toss the toilet-paper roll because it would make a dandy bird toy. Next I fear she'll say, "Wait, don't flush..." TOM MURRAY San Luis Obispo, Calif...

Author: /time Magazine | Title: Letters: Nov. 15, 1999 | 11/15/1999 | See Source »

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