Word: toye
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Indeed, says Treasure, without some outside help, retailers often misjudge their customers. In 2005, for example, the Sound Agency swapped nursery rhymes and kiddie pop for relaxed classical music at a chain of British toy shops. The toy chain thought its stores were for kids, says Treasure, and forgot that the spending power belonged to parents who didn't want to be bombarded with Baa Baa Black Sheep. With the new music in place, he claims, sales jumped...
...Indeed, says Treasure, without some outside help, retailers often misjudge their own customers. In 2005, for example, the Sound Agency swapped nursery rhymes and kiddie pop for relaxed classical music at a chain of British toy shops. The toy chain thought its stores were for kids, says Treasure, and forgot that the spending power belonged to parents who didn't want to be bombarded with Baa Baa Black Sheep. With the new music in place, he claims, sales jumped...
...Matchbox toys may be most strongly associated with little boys, tiny cars in hand, making vroom-vroom racing sounds, but it was actually a girl who inspired her father, British engineer Jack Odell, to create this masterpiece of miniaturization after her school decreed that only toys small enough to fit inside an old-fashioned matchbox would be allowed. In addition to cars, buses, dump trucks, bulldozers and cement mixers, the Matchbox Toy empire came to embrace a few delicate designs as well, such as a miniature coronation coach made to commemorate Elizabeth II taking the throne in 1952. Odell...
...Once he completed his interview with terrorist Saif Abdallah, who makes improvised explosive devices, did Ghosh notify U.S. forces of Abdallah's location? If Ghosh sat in a room with him and his equipment, then he has knowledge that can lead to saving service members' lives. Abdallah's next "toy" might kill me or one of my soldiers, and that is unacceptable. Frank Slavin, Captain, U.S. Army, BAGHDAD...
...Once he completed his interview with terrorist Saif Abdallah, who makes improvised explosive devices, did Ghosh notify U.S. forces of Abdallah's location? If Ghosh sat in a room with him and his equipment, then he has knowledge that can lead to saving service members' lives. Abdallah's next "toy" might kill me or one of my soldiers, and that is unacceptable. Frank Slavin, Captain, U.S. Army, baghdad...