Word: toying
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...Angell-Bustatoons fan base has something to celebrate other than extensive critical commentary. Mattel has decided to relaunch the He-Man toy line in July 2002. The new toys will be very similar to the play line that was so popular in the ’80s. In conjunction with the toys, Mattel is also working on an accompanying cartoon series. There will be a one-hour special depicting the origins of He-Man and subsequent episodes will run regularly on Cartoon Network. “The new show will be geared towards a more adult audience than the original...
...think movies were always like this, because so many are like them now. But Lucas' first Jedi epic was, in its way, revolutionary. It established sci-fi as a hot genre and teen boys as an audience that made hits by buying tickets early and often. It spurred the toy industry with its synoptic range of characters. "Star Wars was so 'toyetic,'" says Brad Globe, merchandising executive at DreamWorks. "It wasn't just one character or one vehicle; it was a whole world that was created, then extended through each movie and beyond...
...TARGET Philippe Starck, who has been on a crusade to keep design cheap, created several baby items for Target that will hit the store in late May. The toilet trainer-potty step stool is $17 and the toy car is $30. Also available: a wearable baby monitor for moms and a sippy cup that looks like a wine goblet...
...children’s films have been less than pleasurable experiences for older moviegoers, he states that films aimed towards children have recently become very savvy and now try to integrate two levels of humor—one aimed at children and another aimed towards parents. Monsters Inc., Shrek, Toy Story 2—all of these films are very clever and include humor that older audiences can enjoy. When asked why this large shift occurred, Mitchell doesn’t hesitate for a moment. “The Simpsons” changed everything, he quickly states...
November: I purchase a toy F-14 at the Discovery Channel Store for $2.50. It now protects the papers on my desk...