Word: toying
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...product, not to basic research." Even when an inventor comes up with a hot product, the country's strong ethic of subordination of individuals to groups holds sway. Take the case of Aki Komikado, an unassuming sales-and-marketing employee who invented the Tamagotchi digital pet in 1996. The toy craze earned her employer, Bandai, $350 million, but Komikado didn't get a pay raise or a big bonus, and it doesn't seem to bother her. "Why should I get lots of money?" says Komikado, 32. "The real effort was made by the developers who made our product successful...
...Historically, however, a successful comic-based movie has had little effect on comic book sales. "Mostly consumers just buy the toy or the T-shirt," Eric Reynolds says...
Watching the theatrical duo gallop around on toy-horses with the lanky Greene blustering away in a puffed-out tenor and the rotund Herrera squeaking a charming countermelody seems to hit right at the heart of Don Quixote...
...Wahlberg looked as gray as a ghost from vomiting throughout the morning, while George Clooney was recovering from a bout of the flu. During a lunch break, Ressner spoke to Petersen, who happily chomped away at a boxed lunch of chicken as the mock swordfish ship swayed like a toy boat in a bathtub...
...will. This summer's most hotly anticipated toy is the Interactive Yoda ($39.99) from Tiger Electronics, the same evil geniuses who brought us Furby. There's definitely a family resemblance. Standing about 8 in. tall, Interactive Yoda can move his eyes, mouth and ears in a reasonably lifelike fashion while mumbling cryptic epigrams about the Force. He comes with a miniature light saber (it's about a foot long), and if you stand in front of him and wave it around, he'll critique your Jedi technique. Parents beware: kids may resort to Jedi mind tricks...