Word: toying
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Lovett thinks it's high time Hollywood dove on in. Geek-laden companies such as Pixar, Industrial Light & Magic and Digital Domain (effects houses for Toy Story, Jurassic Park and Terminator II, respectively) have been turning digital technology into blockbuster grosses for years. And more recently, as Websites flacking for the likes of 101 Dalmatians and ID4 score multimillion "hit counts," the studios have come to value the Internet's impressive promotional clout...
Scene I: The Pure Joy Toy Factory, located somewhere in the Third World. It is dawn, and the children are marching in to begin the day shift, singing "Hi ho, hi ho, It's off to the multinational workplace we go!/ Oh it's joy, joy, joy, to make a first-class toy/ For some lucky girl or boy/ Who can play, play, play/ All the livelong...
Enter Cruella, branch manager of Pure Joy Toy, wearing a gray cashmere business suit accessorized with a tasteful black riding crop. "Good news, children!" she announces in a voice that lets you know she's had her usual breakfast of boiled bunnies and Dalmatian pups. "Thanks to the upsurge of consumer confidence this Christmas season, I'm able to offer you unlimited forced overtime right through Christmas Eve! And to make it easier for you to focus on the task at hand, all exits and rest rooms will be locked for the duration!" As she leaves, we hear locks clanking...
...Toronto toward the end of the regular season, then compounded his sin by saying Hirschbeck hasn't been the same since his son died of a neurological disease. After Alomar was given an absurdly lenient suspension (five games next season rather than in the postseason), he became the chew toy in a dogfight among the players, umpires and baseball executives. The real damage, though, was done to Alomar's name. He may never shake his spitting image...
...commercials I have 30 seconds. In music videos I have four minutes, and in movies like Malcolm X I have three hours and 15 minutes." Lee's brain will also be tapped for product ideas. When he talked fondly over breakfast about the old "Rock 'em Sock 'em" toy robot, DDB chairman and ceo Keith Reinhard took notes. (Hasbro's a client...