Word: toying
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...Forbes Building on Fifth Avenue in Manhattan. There was a gym on the ninth floor that all employees were paid to use for three hours each week, and on the first floor was the Forbes Gallery, featuring Faberge eggs and Malcolm Forbes Sr.'s large collection of toy boats. I even had the dubious honor of meeting Steve Forbes. While I had responsibilities that included editing some feature stories, my primary role was that of fact-checker...
Well, Hollywood is offering a few scraps from the Christmas table for this neglected minority audience. Jingle All the Way follows a desperate parent searching for the one toy his child hopes will be under the Christmas tree. The director is Brian Levant, who moved plenty of Flintstones merchandise with his last film hit; the star is Arnold Schwarzenegger, himself a preposterous and popular action figure. For the science nerd in all of us, there's Star Trek: First Contact, eighth in the series, second with Patrick Stewart helming the Enterprise. And if Grandma drops by for Christmas dinner...
...beloved toy still rests under the tree and its magically growing branches. The Nutcracker has long been the mainstay of dance companies and dancing schools alike; now the Brooklyn Academy of Music has come up with a fresh take on the classic: Donald Byrd's The Harlem Nutcracker, which tells the story of a grandmother who relives her youthful romance in the great Harlem nightclubs--all to Duke Ellington's jazz-and-gospel-tinged arrangement of Tchaikovsky...
...will become one of just four women to head a Fortune 1000 company when she succeeds ceo John Amerman, who is retiring. It was Barad, a onetime cosmetics marketer and knowledgeable about the whims of fashion, who rehabilitated Barbie's image in the 1980s, recasting her into a hip toy and a global franchise for the company...
Such moves are essential as Mattel, which holds a 16% share of the U.S. toy market, seeks to continue the expansion of its famed but aging brands. While the California company reported a healthy 10% gain in third-quarter profits, most of its toy lines are mature, and for them to grow, they must be constantly revitalized, particularly in the U.S. Rebecca Runkle, a Morgan Stanley analyst who has watched toymakers scramble in the digital age, calls the new CD-ROMs a strategic coup. "With the fantastic brand recognition Mattel enjoys, this is a tremendous opportunity to expand," she says...