Word: toying
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There are few sure things in the $36 billion global toy business; indeed, previous interactive games aimed at girls have been largely a flop. Although the mission is child's play, creating a toy or game that sells is not: the process generally takes a couple of years and requires big up-front costs. Toy manufacturers pray for a product's sales to double after the launch of TV ads and for demand to exceed supply temporarily...
...past year, the lack of hit products has hurt retailers like Toys "R" Us, because hot toys drive parents into stores, where they may then buy classic toys as well. This Christmas retailers are expecting big things from Barbie and Nintendo 64, as well as from licensed toys related to Space Jam, 101 Dalmatians, Star Wars and Toy Story...
...politician a prop is more than a toy; it's a visual mnemonic device to help voters remember who the politician is and what he stands for. Match the politician with the prop that has become indispensable to him on the stump, and win the $500 government-issued hammer Al Gore used to lug around...
...balloons and a one-string violin). But John Gilkey, Quidam's emcee, is a gawky delight, especially in a dance routine with a hat rack. Gilkey knows that the body is a deft comic instrument, even as the charming Chinese girls who do the "diabolos" routine (spinning a toy on a string while prancing nonstop in short skirts and Tin Woodman hats) know how to make this precision aerobic workout seem like schoolyard...
Moviegoers have been singing Tom Hanks' tune for most of the '90s. A League of Their Own, Sleepless in Seattle, Philadelphia, Forrest Gump, Apollo 13, Toy Story--each movie has been a surprise hit, proof of Hanks' intelligence, craft and lopsided likability. Now Hollywood wonders, What can the guy do wrong...