Word: toying
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America's most fashionable doll appeared on grocery shelves last year. Breakfast With Barbie offers a bowl of itty-bitty hearts, bows and stars in lollipop colors. Ghostbusters contains marshmallow specters, and Nintendo Cereal Systems boasts fruity-flavored video-game characters. Hot Wheels, for fans of Mattell's little toy cars, blends marshmallow vehicles with frosted oat "mag wheels." Batman comes in an ominous black box, but the little bats inside are gold. Not even a nine-year-old caped-crusader freak will eat black food. The market for children's cereals is toothsome. Almost one-third...
...which debuted two years ago, appears daily on 130 TV stations and is the No. 3 animated show for children. Meanwhile, three videotapes based on the show rank among the Top Ten videos for children. Kids are, literally, so eager to get their hands on the Turtles that Playmates Toys Inc.'s action figures of the heroes were the third biggest-selling toy last Christmas (after Barbie and Nintendo). All told, some 300 Turtle merchandising spin-offs ranging from breakfast cereals to skateboards snapped up more than $100 million in sales last year. "They have just taken over the toy...
...weapons in the hands of the populace are an estimated 30,000 hunting rifles and shotguns. In the days after the order from Moscow, no more than a handful were turned in, though a group of students made a show of surrendering a cache of toy pistols. When General Ginutis Taurinskas, head of the local military-training program, told parliament he had obeyed orders and relinquished weapons and motor vehicles to the Soviets, jeers filled the hall...
They're a smash on TV, a top-selling toy; there's even a breakfast cereal named for them. Now watch out, dude, the Teenage Mutant Ninja Turtles are in a major motion picture...
Parents who feel strongly about the issue can also lobby for more Government regulation. A bill now before Congress, the Children's Television Act, would limit the number of advertising minutes during children's shows. In a few countries, including Sweden, Finland and Norway, toy manufacturers have gone so far as to eliminate voluntarily the advertising and sale of toys depicting modern warfare. There seems to be no chance, however, that U.S. toymakers will forgo the billions they make from selling soldiers, tanks and planes...