Word: toying
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...campaign highlighting their principal selling point: speed. The company says the battery-powered vehicles can go the equivalent of 500 m.p.h. in an adult-size automobile. Record Breakers are imported from Japan, where they are a national craze. While some analysts predict smaller U.S. sales, Mattel, Matchbox and other toy manufacturers are releasing their own superfast cars...
...YORK CITY. At P.S. 93, a youngster tells teacher Donald Miller, "Melvin has a toy." Since toys are not allowed in the lunchroom, the teacher confronts five-year-old Melvin and demands that he hand it over. Miller suddenly faces not a toy but a "Saturday-night special" pointed at his chest. The gun turns out to be loaded, cocked and ready for action...
...your children are already asking for a hand-held video device called Game Boy for Christmas, better act fast. Nintendo, the Japanese manufacturer of this year's hottest toy, expects to produce 1 million Game Boys for sale in the U.S. this season -- but that will meet only half the estimated demand. A portable video-game system that is controlled by a microprocessor chip, Game Boy uses interchangeable cartridges, and it offers stereo sound...
Priced at $90, the toy is more expensive than the average stocking stuffer. But it comes with headphones, a high-resolution screen and an accessory called Video Link that enables players to hook two machines together for head-to-head competition. Not all the games involve zapping; some call for role playing. Nintendo hopes the diversity of the games will help attract girls, who represent 25% of Game Boy's following...
...Nightmare on Elm Street horror movies, no one has ever succeeded in killing off the fiendish Freddy Krueger, who mutilates and murders teenagers in their sleep. But in toyland, Freddy has been given the ax. Last week Matchbox Toys acknowledged that it had halted production of its 17-in. talking Freddy doll. The company was bowing to pressure from the archconservative Rev. Donald Wildmon, who called for a boycott of stores selling the toy...