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This year many parents and grandparents may find the answer surprisingly familiar, as cautious toy companies promote some new variations on the old classics...

Author: /time Magazine | Title: Time Magazine Contents PageVol. 132 No. 24 DECEMBER 12, 1988 | 12/12/1988 | See Source »

...Pity the toy industry and its industrial-strength elves. Over the next three weeks parents and grandparents will part with some $5 billion in toy stores across the land. But for the second straight year, America's toymakers have < not brought off the Christmas miracle they once dreamed of: the one new blockbuster toy that every child must have...

Author: /time Magazine | Title: Living: What Do You Want from Santa? | 12/12/1988 | See Source »

...grandparents could not be more pleased. "Last year I gave my granddaughter a talking doll called Heather that cost $125," says Margaret Simpson, 71. "She was no good whatsoever. My daughter had to take her to the doll hospital for an $85 limbs transplant." The only high- tech toy to flourish is Japan's Nintendo video system, whose U.S. sales could top $1.7 billion this year, making it the No. 1 seller...

Author: /time Magazine | Title: Living: What Do You Want from Santa? | 12/12/1988 | See Source »

Lazer Tag, you've been zapped! Teddy Ruxpin, pipe down! The best-selling toy of the 1988 Christmas season is a video game: the Nintendo Entertainment System. The toy consists of a computer control box and a pair of joysticks (about $80), a gun-light Zapper ($25) and software cartridges ($25 to $40) that play such games as Super Mario Bros. 2 and Double Dragon...

Author: /time Magazine | Title: TOYS: Nintendo Tops The Wish Lists | 12/5/1988 | See Source »

...otherwise lackluster season for the toy industry, the Japanese makers of Nintendo are posting glittering sales figures. Their U.S. division is expected to ring up revenues of $1.7 billion this year, compared with $750 million in 1987. Toy sellers ordered 8.4 million Nintendo sets for this season, but the company could deliver only 7 million...

Author: /time Magazine | Title: TOYS: Nintendo Tops The Wish Lists | 12/5/1988 | See Source »

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