Word: toying
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This year many parents and grandparents may find the answer surprisingly familiar, as cautious toy companies promote some new variations on the old classics...
...Pity the toy industry and its industrial-strength elves. Over the next three weeks parents and grandparents will part with some $5 billion in toy stores across the land. But for the second straight year, America's toymakers have < not brought off the Christmas miracle they once dreamed of: the one new blockbuster toy that every child must have...
...grandparents could not be more pleased. "Last year I gave my granddaughter a talking doll called Heather that cost $125," says Margaret Simpson, 71. "She was no good whatsoever. My daughter had to take her to the doll hospital for an $85 limbs transplant." The only high- tech toy to flourish is Japan's Nintendo video system, whose U.S. sales could top $1.7 billion this year, making it the No. 1 seller...
Lazer Tag, you've been zapped! Teddy Ruxpin, pipe down! The best-selling toy of the 1988 Christmas season is a video game: the Nintendo Entertainment System. The toy consists of a computer control box and a pair of joysticks (about $80), a gun-light Zapper ($25) and software cartridges ($25 to $40) that play such games as Super Mario Bros. 2 and Double Dragon...
...otherwise lackluster season for the toy industry, the Japanese makers of Nintendo are posting glittering sales figures. Their U.S. division is expected to ring up revenues of $1.7 billion this year, compared with $750 million in 1987. Toy sellers ordered 8.4 million Nintendo sets for this season, but the company could deliver only 7 million...