Word: toying
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...mother uses a butcher knife to evict him from their home in suburban New Jersey. It is left to Josh's more worldly friend Billy (Jared Rushton) to escort him across the Hudson to Manhattan and to help him find a job as a computer operator in a giant toy company...
What follows is predictable but daffy and delightful nonetheless. Who knows more about the kind of toys a twelve-year-old would like than a twelve-year- old? None of the grownups at the toy company, anyway. "What's a marketing report?" asks Josh, who has never heard of such a thing, and the company president (Robert Loggia) is so impressed with his ability to look at the product rather than the charts that he appoints him vice president in charge of development, assigning him to do nothing but sit in an office and play. Like the Peter Sellers character...
...toy and game business, yesterday's craze is today's closet stuffer. And no company knows that better than Coleco. Its cuddly Cabbage Patch Kids were once every small child's dream, but sales peaked in 1985 and have been falling ever since. In 1986 Coleco made a seemingly shrewd move in buying the company that held the license to the popular Trivial Pursuit game, but soon yuppies began to grow tired of asking one another questions like "Who played the Lone Ranger's faithful Indian companion...
Steven: Oh, O.K. Was da? ((bringing over a toy telephone...
...puppet? For real? Whatever, NBC' s alien ALF is a lovable loudmouth who stars in the ratings and cleans up at toy counters...