Word: toying
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...plight, post-Turner, shows how escaping a raider can still leave a company seriously wounded. To evade Turner, CBS spent some $1 billion to buy back 20% of its shares. Now the company is selling profitable TV affiliates and its toy division to repay its debt. To further cut costs, CBS fired 74 news-division employees in a single "Thursday massacre" and offered early retirement to 2,000 people...
...North Pole, you say. Guess again. Military satellite photos of the icecap have shown no evidence of Santa's workshop anywhere above the 66th parallel. A brief glimmer of hope for believers occurred in 1958, when a NATO radar team on patrol spotted a large mansion and toy factory. However, experts soon discovered this "Christmas Kingdom" to be nothing more than an abandoned Soviet missile tracking station...
...children are shaping up to be some of this season's hottest stocking stuffers. Among the stars are such old friends as Bugs Bunny, Daffy Duck and Pinocchio (the classic Walt Disney movie is currently the top- selling children's cassette). But more recent favorites--from movies, TV and toy stores--include Rainbow Brite, the Care Bears, My Little Pony and the Transformers. Kidvid now accounts for 15% of the total home-video business, according to some industry estimates. Moreover, with their relatively low prices (typically between $10 and $40), children's tapes are usually bought rather than rented. Unlike...
...shows, a small but growing array of original fare is being produced. Much of it is aimed at preschool-age children, who are largely ignored by mass-audience TV. The publishers of Golden Books have begun releasing video versions of their children's stories on 30-minute cassettes. Toys-R-Us, the nationwide toy chain, is now selling the Geoffrey Alphabet Video, which features National Geographic animal footage and original songs by Elizabeth Swados. Preschoolers can exercise and play along with Gymboree, an interactive cassette from Scholastic-Lorimar Home Video. Harried mothers can enliven a youngster's birthday celebration with...
...however, most kidvid fare seems less an alternative to dreary network programming than a reinforcement of it. "The good news," says Peggy Charren, president of Action for Children's Television, "is that children's video is the most likely place to find alternatives to toy-commercial video, which is what network children's TV has turned into. The bad news is that all this stuff on network TV is also in home-video stores, and the promotion budgets are enormous...