Word: toying
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...Toy store owners and other retailers queue up at the Consumer Electronics Show every June to place orders for the Christmas selling season. When participants gather this week in Chicago for the annual bazaar, however, the hot topic of conversation will not be whether Zaxxon or Keystone Kapers will unseat Centipede as the industry's bestselling videogame. It will be: What's going on at Atari...
...Texas, insurance claims adjuster, his wife Brenda and their two sons, Michael, 6, and Eric, 4, are plucked from their ordinary lives of Star Wars, shopping malls and Sunday school. In Houston's huge and hectic Tex as Children's Hospital, Eric, comforted by a Han Solo toy, endures daily blood drawings from his hands, spinal taps, radiation and chemotherapy. Although ravaged by treatment, the boy adapts better than his father. "His stomach protruding, his head bald," writes the horrified Pringle, "he now believes he looks just like his grandfather...
...favorites: Yamamoto, Armani, Ferré, Miyake. One also has one's diversions (Lagerfeld, Montana), one's objects of respectful admiration (Saint Laurent, Kenzo, Blass, the knits of Sonia Rykiel that move over the body like a Slinky toy) and one's comers (Vivienne Westwood or the Tunisian-born Azzedine Alaïa, whose clinging, deep-dish dresses could make even a mermaid look like Rita Hayworth in Gilda). But one also and ultimately has befuddlement, an impression of satiation that dwindles only gradually. Ellin Saltzman, fashion director of Saks Fifth Avenue, points out very sensibly that "fashion...
...Japanese-born Ken Hakuta, 33, exclusive U.S. distributor for the toy, the WallWalker has other charms. It has already made him a millionaire several times over. The walk to riches began last November, when Hakuta's parents in Tokyo sent several of the widgets to his 3½-year-old son Kenzo, in Washington. Entrepreneur Hakuta, who has an M.B.A. from Harvard and runs a Washington-based import-export firm called Tradex, was immediately smitten with the toy and arranged to have it shipped to the U.S. He says: "I figured it might be something that could put humor...
Arriving at some U.S. toy counters in time for Christmas, WallWalker put fun into a lot of kids' stockings and profits into Hakuta's account. The toy, called Tako (for octopus) in Japan, costs about 20? to make. Hakuta buys them for 30? to 35? each, packages and airfreights them to the U.S., pays the import duty (12.3%) and sells to wholesalers or retail stores for between 70? and 80?. Thus he averages a 40? profit on each toy. So far, Hakuta has spent nothing on advertising or promotion. "It just goes to show...