Word: toying
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Tinkerbell's conservative sales approach, though, is now under increasing pressure from tough new competitors. Major toy manufacturers, including Mattel, Remco, Ideal, Hasbro and Mego, have introduced broad lines of make-believe makeup. Toy and Hobby World magazine lists Remco's Crayon Children's Play Cosmetics as currently the top-selling brand. Remco also tempts the tots with Blue Ice Eye Shadow and Sweetheart Pink Lip stick. Hasbro offers a Fresh 'n Fancy kit that allows the girls to mix their own makeup colors. The prices of these play cosmetics range from $1 for a small...
...Many toy companies say that they had good reason to jump into the cosmetics business. "We've been losing girls for years," explains Hasbro Vice President Stephen Schwartz. "They're buying records and jeans; they're much more sophisticated than they used...
Unlike the toy companies, Tinkerbell. which sells only cosmetics, toiletries and other grooming aids, considers it inappropriate to promote their wares directly to children. "We would prefer that the parents make the decisions on what to buy," says Greenfield. The commercials featuring Danielle will appear only on adult soap operas and game shows and not on cartoon programs...
...first scene reveals Prospero (Raul Julia) twirling the propeller of a toy helicopter. By seeming Raul Julia design, a real helicopter circled the theater at the opening. The pilot soon flew away, leaving the toy plane, and the play, to crash. The idea apparently was to contrast the airborne with the earthbound in human nature. Here, as in the other main metaphors of the drama, like the playoff of illusion and reality, the power of art and the art of power, this Tempest is hopelessly...
...while boasting a voice like an "ungreased squeak," Teddy was given a large pair of spectacles and a 12-gauge double-barreled shotgun. With his new glasses he discovered birds for the first time. With his new toy he shot them by the hundreds. This metaphor of myopic aggression dominates the book...