Word: toying
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...traditional Christmas splurge presents, everything from cameras to catcher's mitts, are hardly moving at all. Sales have stagnated for photographic equipment and hardware items. Toy sales in general have been weak this year. Concedes Douglas Thomson, president of the Toy Manufacturers of America, which represents about 90% of the industry: "Toys are the last thing to get hit at Christmas because parents take the attitude that kids should get a toy no matter what. Yet most toymakers now feel that they'll be doing well if they can simply break even with last year...
Another traditional American pastime--driving too quickly--continues to serve as the bread and butter of department store toy counters...
...management at Zap Zap raceways may warn against collisions, but some toy manufacturers are hep enough to know that its the six-car fatals that keep them buying newspapers. Hot Wheels, which at the height of its popularity sold an Interstate-Highway's worth of orange track annually, offers the Criss Cross track, which should be an easy concept to figure...
...cars too badly damaged to continue can be hauled to a Hot Wheel's Service Center, a complete automotive repair facility. Toy cars seem to have successfully resisted every onslaught of feminism--the service center features "Ted's Dynamometer," Larry's Towing," "Mike's Transmission," "Al's Service and Tires," and "George's Radiator...
...action toys still clutter the toy departments--Night Rescue Chutes Away, for instance, comes complete with a helicopter, a floodlight, and a half dozen survivors...