Word: toying
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...Frederick Bruns: "The priceless thing is repetition. You've got to get to a kid three to five times a week to get him to act on a message." Video Boy acts by nagging his parents to get him a "Blasto-tank-with-twin-rocket -launchers -by -Slambang -Toys." Once he gets it, though, he is invariably disappointed because the toy is always much smaller and much less exciting than it looked on the overdramatized commercial. Thus Video Boy learns a basic lesson of TV viewing: distrust...
...picture. A herd of blimpish elephants looks like a collective reincarnation of Dumbo, while Shere Khan, the fastidious tiger with the voice of George Sanders, is a sly, urbane villain. The snake (vocalized by Sterling Holloway) displays the most imaginative use of coils since the invention of the Slinky toy...
...Fleischer has inserted a number of special-effect monstrosities whose obvious falsity helps to destroy the mood created by the real zoo denizens. The Sea Snail is laughably mechanical, and the luna moth, which propels Harrison home to Puddleby-on-the-Marsh, looks like a five-and-ten windup toy left over from someone's Christmas stocking...
Cheese Merchant's Daughter. Christiansen business got its start in Billund during the early 1930s when his father, a carpenter unable to find work in the depressed village, began making wooden toys in his workshop. Naming his enterprise Lego, a contraction for the Danish leg godt (meaning play well), Ole Kirk Christiansen peddled his toys by bicycling about in the surrounding countryside. When Godtfred reached 14 he dropped out of the village school to join his father, after World War II helped swing Lego into the manufacture of plastic toy animals...
...around his father's old workshop. With little formal education, he reads so haltingly that he prefers to have aides deliver reports orally-but he makes up for all that with a sharp business mind. To market his product in Europe, for example, Christiansen shunned toy wholesalers to set up his own network of 13 sales branches. He explains: "We would have disappeared in the multitude of competitors if we had placed ourselves in the hands of wholesalers...