Word: toying
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Children tested divided themselves into two categories: those who simply grabbed a toy and left, casting a curious stare at the adult experimenters; and those who hesitated, changed their minds, and showed some anxiety at the problem of choice presented to them...
...Toys were once merely fun. Now they are considered "essential aids to child development." Newest, put on display last week at Manhattan's Toy Guidance Exhibit, is a magnetized doll-house ($15) raised on stilts and inhabited by a family of lifelike dolls. Any bright little girl can move the dolls by manipulating a magnetic wand underneath the floor. "It's a new concept," explained Exhibit Director Mrs. Janet Freud (whose father-in-law claims kinship to Sigmund). "Now the child can control Mama and Papa. The mother can go to the sink or she can iron...
...Soaky"-several pennies worth of bubble bath in a cartoon-character plastic toy container, retailing altogether for 690. "Kids wield a lot of influence in the choice of a toothpaste," adds an executive of Lever Bros., whose Stripe appeals to the whole household through the children's interest in color and flavor...
...past month Alberto-Culver has brought out three new products: a skin lotion, a shampoo concentrate and an aerosol antiseptic spray that hardens to form a "bandage." This week Alberto-Culver begins test-marketing its New Dawn hair-coloring shampoo for fading women and Mighty White toothpaste, with toy cutouts on the box, for the children's market. Launching products is costly, but markups on toiletries are so high that Alberto-Culver last year earned 68.1% on invested capital. Profits were $2,300,000. So far this year, sales are up 48% and profits...
...Flute & Toy Soldiers. Next, Love battled the railroads, whose rates on coal had risen so high that coal cost 8? a ton more to haul than to mine. Consol built a 108-mile pipeline across Ohio to a Cleveland electric plant, shipped a slurry of coal and water at $1 a ton less than railroad rates. The Eastern railroads got the hint, and last March dropped their coal rates by one-third (TIME, April...