Word: toying
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...most popular toy in this store, as well, as at toystores in Cambridge, is a two-and a-half-foot item called Big Bruiser. Jordan Marsh had sold more than 100 in the last hour; seven were on the checkout counter at any particular moment. Big Bruiser is a battery-powered wrecker truck. It wrecks things...
There are a few other blemishes, mostly in the matter of judgement. The extended burlesque of Bette Davis at the start of the play and the later use of a toy popgun are both funny of themselves, but they cheapen the play unnecessarily. When one is trying to operate at a high level, one ought to deny himself--no matter how reluctantly--even the best of a low level. Not that I would proscribe all comedy in this play; there is much, and most of it is appropriate. And while I should not temper one bit the venom and vitriol...
Echo & Jet. Overall, toymakers predict a record Christmas this year ("a billion-dollar season," says Arnold Bolka of Manhattan's Toy Guidance Council) and are spending $15 million on TV advertising. However, discount selling may shrink the profits of many dealers who cut prices as Christmas nears. Among the most-asked-for items that will find their way beneath many a seven-foot vinyl (flame-resistant, colorfast, $9.98) Christmas tree this season...
...Miss Echo soaks up anything said in her presence; flip the locket the other way and she sounds off with 25 seconds of back talk. Little girls owning this transistorized Trilby will have a tough time keeping her away from Mommy and Daddy's cocktail parties. American Doll & Toy...
...Crown Cola constitute Jerry Lewis' diet in The Nutty Professor. Rewarding him roughly at the rate of a dollar a calorie, the two companies have paid $250,000 to plug the movie, including blurbs on 40 million peanut sacks and millions of six-packs of cola. The Ideal Toy Corp. has pledged $3,000,000 in promotion to have its products shown in a forthcoming Lewis film. Debbie Reynolds' dog will soon go dough-eyed over Red Heart Dog Food in My Six Loves. In The Manchurian Candidate, the camera lingers long on the marquee of Jilly...