Word: toying
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...started all the current whoopee in hoops are Toymakers Arthur Melin and Richard Knerr, 33-year-old owners of the Wham-O Manufacturing Co. of San Gabriel. Calif. Last March, while attending a New York toy fair, they got a tip from an acquaintance on a wooden hoop popular in Australia. Melin and Knerr turned out a score of wooden hoops, did not like them, started experimenting in plastics. In May they made some 3-ft. hoops out of brightly colored polyethylene tubing. Melin field-tested them on some neighborhood children-and a national fad started. From children...
...commanding the landscape-less to spy out the political enemy than to cow the underlings. The lacy frivolity of St. Patrick's cows nobody on [Manhattan's] Fifth Avenue today, and the view of it from atop Rockefeller Center suggests nothing so much as an outsized Victorian toy anchored in the heart of modern commerce...
Grand Prix. The efforts of the radio and camera men have encouraged other Japanese industries to follow suit. Says Koji Kato, director of Alps Shoji toy company: "Past experience shows that flimsy, cheap toys are the best way to lose a market. We are now working to make toys more durable, safer, and at the same time more advanced than foreign makes." U.S. Toymaker Louis Marx is giving the industry a hand, recently went to Japan with a plan to reorganize the entire Japanese toy industry by supplying U.S. technicians, leasing machines, supplying designs and working out a "division...
...recordings are selling like pinwheels on the third of July. The marching band arrangement of Seventy-Six Trombones is already on the music racks of more than 6,000 brass bands across the U.S. And the ultimate recognition-from the business world-is already at the stage door: toy manufacturers want to make Music Man toys; clothing firms want to manufacture Music Man caps, shirts and sweaters...
Addressing the Conference on Educational Administration, Toy stressed the need for continued and increased experimentation in education, particularly in the field of educational television. A new approach, moreover, is required to overcome the still unsolved problems involved in the education of gifted children and juvenile delinquents...