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...parents who are driven to ten-to-one martinis by the intricacies of their children's electric trains or erector sets are in for a new shock this year. Thanks to a boost from Sputnik and Muttnik, 1957 is the year of the "scientific" toy. As the buying season opened this week, retailers displayed an array of ingenious, intricate and fiendishly clever inventions. Mothers and fathers will have to grapple with the mysteries of boats, guns, radios and dolls operated by batteries, transistors, motors, sonar waves, even the rays of the sun. When the inevitable time comes for repairs...

Author: /time Magazine | Title: RETAIL TRADE: Challenge for Parents | 12/2/1957 | See Source »

This year parents will also find themselves acting as ground crews for a whole series of projectile-spewing toys. Ideal Toy Corp. is ready for the Space Age with a truck-mounted satellite launcher ($4.98) and a skysweeper ($7.98) that throws a plane's image onto a wall, then fires suction-cup projectiles at it. Gilbert's train sets have a rocket launcher car ($10.29) that shoots a missile from the tracks, and Kusan-Auburn Inc.'s six-car atomic train ($39.95) automatically unleashes two missiles while the train is in motion...

Author: /time Magazine | Title: RETAIL TRADE: Challenge for Parents | 12/2/1957 | See Source »

...fortunate in the rather lifeless role of the professor's assistant, a role that seems to be forgotten by Huxley at the end of the play. Billy Quinn is a charming young boy, but Nina Reader, who plays his sister, should perhaps be sent back to a toy store. She intrudes on a play that is on the whole an often amusing bit of nearly nothing...

Author: By Epsilon MINUS Semi hartmann, | Title: The Genius and the Goddess | 11/30/1957 | See Source »

...California's Eddie Machen, a stylish, stand-up heavyweight with no more imagination than a windup toy, took less than one round to prove that Tommy ("Hurricane") Jackson is still the durable but inept clown who was all but separated from his senses by World Champion Floyd Patterson. But having put Jackson on the deck, Machen couldn't keep him there. Half-blinded, hardly able to manage the ludicrous war dance he likes to use to "unlazy his legs," Tommy kept coming back to tag his tormentor with occasional punches. After ten rounds, Tommy's manager, Lippy...

Author: /time Magazine | Title: Sport: Scoreboard, Nov. 25, 1957 | 11/25/1957 | See Source »

...caved flat as a platter. A Ph.D. (Yale, 1925), he spent his early career studying the phenomenon of ionization, began working on the cyclotron as early as 1930. He first demonstrated it that year with a crude but scientifically overwhelming do-it-yourself kit: a kitchen chair, clothes tree, toy-sized four-inch magnet, pie-sized vacuum chamber made of window glass, brass and sealing wax. Nobel Prizewinner (1939) Lawrence is a humorous, vigorous man who steams around his labs with-as nucleonics folk term it-all rods in. He plays tennis, fiddles with television (he invented a color...

Author: /time Magazine | Title: National Affairs: BRIGHT SPECTRUM | 11/18/1957 | See Source »

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