Word: toying
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...Angeles, policemen closed in on Richard Sauer in the Citizens National Bank, caught him with a note demanding "all your fives and tens," hauled him off to jail after confiscating his toy badge and his plastic pistol labeled "Dragnet...
...brothers Louis and Dave started in to make toys themselves. They bought the dies for Zippo and the Coon Jigger after Strauss had gone bankrupt. The monkey and the minstrel had been on the market for more than 20 years, but Marx gave them bright new colors, brought out bigger models, and sold 8,000,000 of each. By the time he was 26, Marx was a millionaire and convinced that, in the toy industry, there is nothing new under the sun. To prove his point, he brought Zippo back this year, redesigned, rechristened (Jocko) and repriced...
Hard-driving Louis and easygoing brother Dave (known to friends as "Mako" and "Spendo") now have six U.S. factories, wholly owned British and Canadian subsidiaries, and toy-manufacturing interests in Germany, France, Mexico, South Africa, Japan, Australia, and Brazil. Peak U.S. employment...
This year, while U.S. toymakers clamored for higher tariffs to keep out Japanese imports (current share of U.S. toy sales: about 6%), Marx-provided Tokyo toymakers with the cash and know-how to turn out toys that he contracted to sell in the U.S. as well as in foreign markets such as South Africa. This Christmas Japanese toys make up 5% of the Marx line and include many items, e.g., a $2.98 remote-control model auto that Japanese toymakers can turn out with 10-an-hour labor for less than half as much as it would cost to produce...
...Christmas anticipation began to spread across the U.S. last week, Toy King Marx was busy wrapping up ideas for the presents that Santa Claus will be bringing two and three years from now. For Lou Marx, Christmas doesn't come just once a year, or even on Dec. 25. "When you come out with a real great hit," he says, "that's Christmas...