Word: toying
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Rudolph & Old Scrooge. Seattle's Bon Marché pictured Christmas as it used to be in the Old World, with huge copies of German, Austrian and Italian toys. In Washington, Woodward & Lothrop brought to life The Night Before Christmas, with sleeping children, animated sugar plums, Santa and his prancing steeds. In Denver, Rudolph the Red-Nosed Reindeer wept giant tears at Daniels and Fisher Stores Co., and the May Department Stores Co. built Santa's toy factory for the city's youngsters. At Detroit's J. L. Hudson Co., a delightful doll named Christmas Carol clutched...
Designer Arnold decided to do something about it. He built his son a hobby horse with a removable head which could be replaced with heads of other animals. It was so popular that Arnold decided to go in seriously for toy design. Last week Manhattan's Museum of Modern Art was showing the results of three years' work by Arnold. On view were a galleryful of ingenious toys, designed with a double purpose: to please the child and develop his esthetic sense. As Arnold explains it: "No child is born with taste...
...Space People-imaginative and humorous conceptions of beings from other planets. Pieces are put together on a string which the child can twirl to make the toy wave its arms or jiggle its legs...
...Joggle Toys, intended as permanent wall decorations in the playroom. Dangling from each figure (e.g., kangaroo, horse and rider, quacking duck) is a string which, when pulled, sends the wall toy into action. The Joggle Toys were designed as an answer to the problem of decorating a child's room, which Arnold sees as "either throw-uppy cute wallpaper or nothing...
Designer Arnold has already signed contracts with several manufacturers to turn out some of his artistic toys on a mass-production basis, and hopes that they will be on the retail market in early 1954. Arnold thinks his toys will go a long way toward releasing children's creative talents, which have been clogged by too many toys "that are just miniature models of real things." Adults, says Arnold, love such realistic gadgets as a miniature train with all the details of the real thing; many young children may find them frustrating. Says Arnold: "The more realistic the toy...