Word: toying
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...shortage of corncobs,which are needed to make furfural (a chemical compound) for defense products ranging from synthetic rubber to nylon, OPS junked cob controls last week, hoping that a higher price will bring more on the market. Other items recently exempted from control: wooden haircurlers, glass ice cubes, toy bones for dogs, incense burners, wigs and toupees...
...Manhattan this week, workmen on Gimbels' toy floor were putting the finishing touches on a 30-ft. space ship, outfitted with an "artificial gravity generator," a "viewport" (windshield), "radar bridge" and "teleceiver." As every Space Cadet knows, these marvels enable the pilot to see as well as talk ship-to-ship, ship-to-earth, ship-to-planet. Across the street in Macy's toy department, the normal sales staff was boosted from 200 to 1,000. In Atlanta, Rich's department gave its toy department 15% more space than last year, and put in a special department...
With the help of such come-ons, U.S. toy sellers hope to push sales well over half-billion mark this year, the highest ever. Among the huge assortment of new and ingenious toys are dolls that speak Spanish and French, dolls that say "Mama" when tilted one way and "Papa" when tilted the other, dolls that clap their hands, suck their thumbs, wet their pants ; dolls that sleep, smile or screw up their faces and bawl ("Hedy the Three-Faced Doll"). There are miniature race horses called "Phony Ponies," which are powered by Mexican jumping beans, cows that...
...hustling bundle of energy who sometimes memorizes bits of the dictionary while running around the roof of his office building to keep in condition, Louis Marx carries a pocketful of toys to give friends. He hobnobs with Army brass (at war's end he toured the German toy industry at the request of General Eisenhower), gets a kick out of sending his latest gadgets to such bigwigs as George Marshall, a longtime friend. Says Retailer Bernard Gimbel of Marx: "He has a touch of genius...
...touch was first felt at 16, when Marx went to work for Manhattan Toymaker Ferdinand Strauss, who is credited with making mechanical toys popular in the U.S. Within a year, Marx was head of a Strauss factory. He left to become a toy seller, and soon had enough money to buy Strauss's factories and his most successful mechanical toys-"Zippo the Climbing Monkey" and the "Alabama Coon Jigger," a tap-dancing minstrel. Most competitors thought these two items were finished. Marx proved them wrong: he sold 16 million. Now he has 14 factories spread from Erie...