Word: toying
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...writers emerge with some fortunate stroke that is worthy of Chester Gould, or possibly Al Capp. The Sword was such a creation, and anybody who cares to endure several dozen kiddie shows might find another. Incidentally, every program is running some sort of contest. Prizes are usually bikes or toy pistols, but once in a while a car or Bendix pops into the lineup. Such items are worth trying for. It means eating lots of Ralston and swilling Ovaltine, but the competitors are minor league, and the potential rewards are staggering. Tom Mix, for instance, is currently allowing winners...
...full of bounce as a jack-in-the-box, the booming U.S. toy industry this week was working around the clock to fill the biggest Christmas stocking in history. With 24 million new customers born since 1940, and plentiful materials for the first time since war's end, the toymakers expect to ring up record 1948 retail sales of $300 to $400 million, at least 20% above...
Shopper's Guide. For the bright 1948 market the trade had turned up scads of new toys and, better yet, was peddling them at low prices. (Toymakers have doubled production in cheap lines.) There are such ingenious gadgets as: 1 "Juggle-head" ($1.98), a magnetic head which can be given different faces by sticking on various types of noses, hair, ears, etc.; 2) a mechanical monkey ($1.98) that harvests coconuts from a palm tree; 3) a toy "electric" shaver...
...scarce in some cities last year, are back in abundance everywhere with such refinements as Gilbert's talking station (it announces arrivals & departures) and Lionel's scale models of Santa Fe and New York Central diesel trains. Trains will get lively competition from a new type of toy-the remote-controlled gadgets. They include a windup auto controlled by a long wire ($2.29), an electric truck operated by a 35-ft. cord ($39.50) and Erector's new $50 set to build a mechanical man that actually walks. Most complex of all is a plastic canal with hand...
...problem of buying for all ages is simplified by the Toy Guidance Council Inc., financed by 175 manufacturers and retailers. This year it is distributing 1,500,000 Toy Yearbooks describing 200 toys which help children to learn to count and spell. Examples: Play and Count book (price: $1.25), magnetized "Pick-up-Stix" (69?), the "Playskool Counting House" scale, which balances only when weighted numbers on both sides add up to the same figure...