Word: toying
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...children, whose ages range from 6 to 14, will be guests of PBH at a two-hour Christmas Party session of cake, ice cream, candy and entertainment. And each will go home with a new toy or game and a new piece of clothing to add to his winter wardrobe...
After these pleasures, they walked out into the brooding night fog. Quietly, the mine people turned up their collars and started for home-past the fuzzy street lamps, past Harchar's saloon, past the tinseled toy window at Duval's hardware store. In two hours the strike became official...
When the Nov. 23 issue of Atlas Corp.'s Liberty appeared on U.S. newsstands last week, its chief feature was not editorial but a whopping 16-page ad, largest ever run in a national weekly. The ad: Lionel Corp.'s entire Christmas catalogue of toy electric trains...
Lionel, back at its old stand as the world's No. 1 toy trainmaker after four wartime years spent turning out $19 million worth of navigational instruments, hoped to do a $10,000,000 business this year. To do it, Lionel wanted a million catalogues to tell U.S. small fry about its wondrous new models that smoke and whistle while they work by electronics. But no job printer was able to handle the order...
...items offered this year will incorporate the best engineering, mathematical, and psychological talent that toymakers could muster. Nevertheless, many of the new toys will be a gamble. Reason: children often show complete lack of interest in what toymakers and psychologists think they will like. Example: a new teething toy was carefully designed so that 1) its lollypop colors were most attractive, 2) it could be gripped in five different places, 3) it was scientifically measured to fit a baby's hand. So far U.S. babies have shown that they can take it or leave it alone...