Word: toying
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...should probably copyright that Fort Movie idea because Hollywood, which has made a mint selling toys inspired by its movies for decades, is now selling movies based on toys. And, as if this summer's news that Baby Einstein videos won't necessarily send a newborn to Harvard and toys made in China may cause intestinal damage weren't enough to send parents back to good old teddy bears, it turns out toy movies aren't all that great for kids either...
...This summer, two multiplex options, Transformers, a tale of warring alien robot races, and the Bratz movie, a yarn about a group of girls united by a shared love of fashion, are based on popular kids' toys. Movies about G.I. Joe, the American Girl dolls, the animatronic robot toy Robosapien and He-Man are in the production pipeline. For movie studios and toy manufacturers, toy movies are a no brainer - the link creates a kind of branding blitzkrieg that leaves nearly every child in the targeted demographic hit by Bratz or Transformers lust. This summer, the Transformers movie has taken...
...Toy manufacturing in Guangdong is a bellwether industry in China. It was among the first to receive outside investment when China's economy began to open up in the early 1980s and Hong Kong businessmen crossed the border in search of cheaper production facilities. Product safety standards have long been an issue, but the unprecedented level of international attention is putting pressure on manufacturers. With its export-driven economic growth on the line, the Chinese government has taken aggressive steps to safeguard the reputation of its goods. It has closed unsafe food factories, issued new regulations for product safety...
...finished reading "The Boys Are All Right" when, walking to the shops, I watched three little boys aged about 4 or 5 playing in a front yard. They were all covered in mud from head to foot as they excitedly built a road, carefully lined with rocks, for their toy trucks to cross the lawn and run down the slope. Although there was a perfectly good toy front-end loader in the mud pit, one boy had figured out that the dog's water dish carried much more mud and was easier to fill, so he had clearly been designated...
...Blowup. By the late '70s the movie environment had changed, and not for the better. Hollywood was reluctant to finance the chancy projects of a double-domed European of Social Security age, when kids in L.A. could bring in hundreds of millions with their clever toy movies...