Word: toying
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Giggling Proletariat. Cinema houses stopped charging admission. At bars, all drinks were on the house. At banks, tellers gave away packs of $100 bills. Free love was freer than ever. The Mayor resigned to play with toy electric trains...
...imaginative ten-year-old set out to make a toy gun for himself by hooking two pieces of gas pipe together, he might wind up with something looking remarkably like the U.S. Army's newest war tool, the M-3 submachine gun, unveiled last week...
Brightest spot at the Toy Fair was the game business. Less harried by shortages than the toy industry, the game industry is doing more business than ever before. It is riding an Army & Navy boom: practically every serviceman's kit includes a pack of cards, a checker board or a backgammon set, and the U.S. Army recently ordered 1,500,000 dice at one clip...
There were two main reasons for the playroom gloom: 1) U.S. toymakers are busy making some 500 different war items; 2) war work or not, with no metal and rubber, less wood and paper, they cannot keep up peacetime production. But the Toy Fair showed that U.S. playthings will certainly not be as dreary as the toys British moppets had to take last Christmas, when a toy tank, crudely modeled of wood, with beer-bottle caps, stuck on for gun turrets, sold for a pound...
...what really heartened the toy and game manufacturers was the place that WPB's Office of Civilian Supply recently assigned their $115,000,000 industry (TIME, March 1). Insisting that they "are needed for children's recreation and welfare," WPB allowed for 100% production (based on 1939 consumption) of nondurable toys, 70% for games...